Elements and Performance Criteria
- Implement promotional strategy
- Sales plan is analysed to clarify strategy and sales targets
- Promotional package is created to meet the requirements of the sales plan and enhance the business corporate image and satisfy all relevant legislation, regulations and codes of practice
- Promotional strategy is implemented within budget and in the timeframes specified
- Prepare distribution channels
- Distribution channels are identified and agreements for selling products and/or services are reached
- Training of personnel is undertaken to develop product and service knowledge and to ensure quality customer service is maximised
- Promotional materials are distributed to sales people through established distribution channels within appropriate timeframes
- Monitor and review sales plan implementation
- Criteria to measure the effectiveness of the promotional strategy and performance criteria for sales staff and distribution channels are established so attainment of forecast sales target can be monitored
- Adjustments to the promotional strategy or product and service distribution are made, as necessary, to ensure the required result is being obtained
- Feedback on the implementation of the sales plan and promotional strategy is contributed to the sales planning process